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Managing Contacts

Adding, searching, updating, and linking contacts to companies in your CRM.

Last updated: April 14, 2026
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Adding Contacts

Contacts are often added automatically when you interact with new people through email or calls. You can also add contacts manually by telling your AI employee the person's details. Provide as much information as you have — name, email, phone, company, role, and any notes. The AI creates the contact record and links it to the appropriate company if one exists. You can add contacts one at a time or import a list from a CSV file.

Adding a new contact

Create a contact record.

You say:
Add Jennifer Park to my CRM. She's VP of Marketing at DataStream Inc. Her email is jennifer.park@datastream.io and she prefers communication via email.
Sarudo responds:
Contact created: Jennifer Park, VP of Marketing at DataStream Inc. Email: jennifer.park@datastream.io. Communication preference: Email. I've linked her to the DataStream Inc. company record. Would you like me to enrich her profile with additional information from public sources?

Searching & Finding Contacts

Search for contacts using any attribute — name, email, company, role, or even context from past interactions. "Find the person I emailed about the logo project" works just as well as "look up Sarah Chen." The AI uses both exact matching and semantic search to find the right contact. You can also browse contacts by company, by recent interaction, or by tag.

Updating Contact Information

Keep contact records current by telling your AI employee about changes. "Sarah at ACME changed her email to sarah.new@acme.com" or "Mark got promoted to Director" will update the appropriate records. The AI also updates contacts automatically when it detects changes through email signatures or other interactions. You can review and confirm these automatic updates.

ℹ️

Contact records are updated automatically from email signatures. If a contact changes their title or phone number, the AI may detect this from their latest email and suggest an update.

Linking Contacts to Companies

Every contact can be linked to one or more companies. The AI usually creates these links automatically based on email domains and context. If a link is missing, just tell the AI — "link Jennifer to DataStream" — and it will create the association. Company links let you see all your contacts at a particular organization, which is invaluable for managing client relationships and identifying key stakeholders.

Related Articles

CRM Overview
How the built-in CRM works, what it tracks, and how it automatically populates from your interactions.
Companies & Organizations
Managing company records, linking contacts, and tracking industry, size, and relationship details.
Activity Tracking
How calls, emails, meetings, and notes are logged automatically, and how to view activity history.
Email Enrichment
How to enrich contact profiles using email addresses via Apollo, Clearbit, and Hunter integrations.
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