Image Search
How Sarudo finds photos and animated GIFs through Unsplash and Giphy, when each provider is used, and how attribution works.
Why a Dedicated Image Search Tool
Image search is a separate capability from web search. Rather than scraping image results from a search engine (slow, unreliable, often blocked, and licensing-ambiguous), Sarudo uses two purpose-built image APIs: Unsplash for high-quality photography and Giphy for animated GIFs. Both are known-good sources with clear licenses — Unsplash photos are free to use under the Unsplash License, and Giphy GIFs are distributed under GIPHY's partner terms. This means every image your AI employee finds is safe to publish, with attribution handled correctly.
Unsplash and Giphy API keys are included with your Sarudo instance — you do not need to sign up for an Unsplash developer account or a Giphy developer key. The integration is pre-configured and ready to use.
Unsplash — For Photos
Unsplash is Sarudo's default image provider for anything photographic — hero images, blog illustrations, landscape or portrait shots, product-mockup backdrops, anything where a high-resolution still image is the right fit. When your AI employee searches Unsplash, it can also specify an aspect ratio (landscape, portrait, or squarish) so the returned images match the space they will live in. Unsplash is the right choice any time the content is long-form and visual — blog hero images, newsletter headers, website banners, slide decks.
Finding a hero image for a blog post
Search Unsplash for an article header.
Giphy — For Reaction GIFs
Giphy handles everything kinetic — reaction GIFs, short looping animations, anything that needs motion. Its sweet spot is social media posts and internal communications where a GIF conveys tone better than a static image. Your AI employee picks Giphy automatically when the context calls for an animated image (for example, a playful tweet, a Slack message, or a "celebration" reaction in a client update), and picks Unsplash when the context calls for a still photo. You can also explicitly ask for one or the other.
Finding a reaction GIF for a social post
Search Giphy for an animated image.
Attribution & Compliance
Both providers require attribution, and Sarudo handles it automatically. Every image returned comes with pre-built attribution HTML and text. For Unsplash, the attribution format is "Photo by [Photographer Name] on Unsplash", with links back to the photographer's profile and to unsplash.com. For Giphy, the attribution is "via GIPHY" with a link back to the GIF's detail page on giphy.com. When the AI drops an image into a blog post, social post, or email draft, the attribution is embedded in the rendered output — you do not have to remember to add it. Beyond the visible credit, Unsplash also requires a one-time download-tracking ping when an image is actually used (not just when it is searched). Sarudo fires this ping automatically at publish time, satisfying the Unsplash API terms without any manual work.
Do not strip the attribution from images the AI delivers. The "Photo by X on Unsplash" credit and "via GIPHY" link-back are required by each provider's terms of service. If you need to rework how attribution is displayed (for example, moving it to a footer instead of an image caption), ask your AI employee to adjust the format rather than removing it.
How to Ask for an Image
You rarely need to pick a provider explicitly. Describe what you need — "a photo for the article on climate tech", "a GIF to react to the funding announcement", "a landscape header for the newsletter" — and your AI employee picks the right source based on context (photo vs GIF), resolution, and aspect. If you want to be specific, just say so: "search Unsplash for a portrait shot of a laptop on a desk" or "grab a Giphy of a cat typing". The AI will run the search, preview the top options, and drop the chosen image into whatever it is building — blog draft, social post, email, or slide.
Image search is used by the daily article drafter in the Content Calendar Pipeline to automatically source a hero image for each draft. If you deploy that pipeline, you never have to think about images at all — they just show up in the right place, correctly attributed.